Lynda - Marketing Foundations: Integrated Marketing Strategies

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septiembre 13, 2017, 05:48:42 pm
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Lynda - Marketing Foundations: Integrated Marketing Strategies
Size: 2.35 GB | Duration: 2h 5m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

The changing media landscape has led to the omnichannel consumer, who uses traditional, digital and social media. Integrated marketing is all about how marketers can use these channels to attract their customers

Learn how brand choreography, innovative integrated marketing communication (IMC) database, can help to breathe new life into your marketing efforts. Tedx speaker and author mark Burgess will help you to use the brand of choreography-and real-world best practices from leading brands to convey the right message to the right customers, in the right place at the right time. Learn about the brand advantages, strategic positioning, buyer, the latest ideas in the field of content marketing and traditional, digital, mobile and social marketing tools. Learn how metrics can help you make more effective decisions. Learn how to develop integrated campaigns that offer the best in quality customer service and increase ROI.

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